Silver Spoon is a catering and event-planning company in Middle Tennessee that pairs delicious meals and stunning environments to create memorable experiences for their clients. They understand that, when it comes to your wedding or event, well-executed presentation is just as important as the meal being served. That’s why they focus on the details, hand-crafting every aspect of the events they plan, from the first bite to the last.
After years of building and working hard to create a successful catering business, owner JoCarole came to us with a menu design she felt did not measure up to the quality of the food and services Silver Spoon offered. Our first goal was to craft a new eye-catching menu and additional printed materials that JoCarole could confidently share with her clients. From there, we worked toward growing Silver Spoon’s online presence, developing a website that showcased their food, events, and talented team.
We started this project by getting to know Silver Spoon so that we could create a brand that captured who they were as a business. We asked many questions and even had the opportunity to visit the kitchen to see how much effort goes into each event. From spending time with the team at Silver Spoon, we came to understand that they never cut corners and insist on delivering the highest quality food every time. Wanting their branding to reflect these tenets, we chose to combine simple watercolor leaf imagery with delicate, organic typography to frame and highlight stunning food and event photography.
Prior to our partnership, Silver Spoon did not have an online presence outside of social media. Overwhelmed by orders for take-and-bake meals coming in through social media, emails, and texts, JoCarole needed an organized, consistent outlet for all orders to pass through. With this challenge in mind, we created a website for their business that not only displayed their work but also served as a platform for customers to place their orders. To achieve this, we included a form on the website that generates an itemized order for each customer so that JoCarole can easily keep track of them each month. The aesthetics and functionality of the new website work together to display Silver Spoon’s beautiful meals and events while also allowing their business to thrive and expand.Visit THE WEBSite >